How To Design A Great Roofing Website

Picture Of How To Design A Great Roofing Website

The roof of a house is perhaps the most important part of the house. Without it, whatever thing you have in the house, no matter how expensive, would become useless after damage from the sun, snow, rains and even thieves.

As the roof is so important to a building, so is a website to a business. In the modern digital world of today that we live in, for any business (not just roofing) to do well, you would need a functional website.

A website gives you more ROI compared to any other marketing technique that you can try today. You might want to ask why, how?

The answer is simple, your next client is online searching to find out who the best contractor is for roofing. Now that you know, how do you go about getting yourself the website that can transform your roofing company and increase your income?

How To Get A Great Roofing Website Design

Designing a roofing website is not as hard as it sounds, especially since you are leaving the job to a professional. In doing so, here is a list of steps that will guide you through the process.

1. Finding The Right Website Design Company:

Due to the advancement in technology and the rapid movement into digitalization, web developers are very easy to come by these days. From small freelancers to the big tech companies, web developers are everywhere.

However, even with the surplus, you might have an issue finding the right person to use for various reasons. Most developers’ services don’t come cheap.

Furthermore, many of them work for a range of industries which means that they usually cannot tailor to what you want exactly. Also, many web developers find it difficult to properly start websites from scratch in a way that it ranks in search engines and so it generates leads.

For you to find the right type of website designer, be sure that they;

  1. Have an in-depth understanding of the roofing industry
  2. Work well and fit into your budget conveniently
  3. Can design websites from the scratch with proper search engine optimization

2. Defining what you want:

After you might have found the right website designer, the next step would be to discuss what you want exactly. If you have a designer who is well versed in designs for roofing, you will find this step very easy.

The format might defer but usually, most people with experience in roofing websites just give you a questionnaire to fill. Upon filling, they have a basic idea as to what you want and how you want it done.

In other case scenarios, you could have a meeting where the designer asks you questions so that he can have a clear idea of what exactly you need.

Whatever choice it is that the designer chooses, here are some things that you should talk about:

i. The Goal Of The Website: 

It would describe to the designer the exact reasons why you have decided to build a website for your roofing company. The goals should be clear enough and should be measurable.

Typical goals for your company should be to improve online visibility for your roofing business.

ii. Target Audience:

Here, you would be discussing with the designer, the people that you feel are your best bet as potential clients. Understanding this aspect properly is very key to proper search engine optimization for your website.

With a full and clear understanding of those who you expect on the website, the appearance and general outlook can also be tailored to be appealing enough to them.

iii. Messages:

You describe or better still write out the message with which you intend to attract potential customers. Let the designer know your key messages. F

or instance, if you are building strong roofing with quality materials at very affordable costs; such a message should appear in such a way that clients see it first when they reach your websites.

Let your web designer in on such messages and let him understand those that are the most important.

3. The Designing Phase:

There isn’t much to do here except on the part of your designer who would write the necessary codes. However, you would be needed at intervals to make decisions and to give go-ahead on a few things.

Depending on the level of experience of the web designer and how much permission he has from you, the decisions could vary.

For instance, you could be asked to choose the domain for the site, the architecture; which is just about what to appear and where it should appear on the website.

The colors also would be a decision for you to make. Make sure to use the right colors.

4. Site Development and Testing:

After you must have given the designs you want after a thoughtful process of selection, the next step is the site development.

The developers will take it from here and give you the design that suits what you have given them to work with. After completing the development, the site would then be tested.

Humans are usually not 100% error-proof hence the importance of testing. Testing is done before launching to address one or two errors that might need correction.

The site at this point will be hosted on a production server, where just you and anyone you choose to share the link with can access it. At this point check for spelling errors, missing or broken elements, bad links, etc., ensure to use as many browsers as possible.

5. Launching and Maintenance:

When all is set, your website would be launched. After launch, you would be required to do maintenance depending on how you want it.

Maintenance is a life-long activity that will go on as long as you have the website. Also, ensure to update the website as often as possible.

Kitchener roofing website is an example of a great roofing website. 


The colors and beauty (although very important) of your roofing website does not necessarily make it the best for your business. What makes a good website for a roofing company among others include:

  1. Local search engine optimization
  2. Mobile-friendly design
  3. Responsive design
  4. Lead generation links or forms

Finally, make sure that whatever message you have on the website is what you want the clients to see.

can web design be self taught


When it comes to marketing products and services or even simply bringing your ideas out in the open, nothing beats having your own website established. It gives any type of end product its personality and uniqueness. At first we ask ourselves, can web design be self taught? What I’ve learned from Toronto web design is that generating new traffic relies on the design of your website.

Design v.s. Functionality

People often talk about what is important when building a website. It boils down to design v.s. functionality. Although these two have totally different end goals, it’s very important to consider both when planning your site. While web design gives you the wow factor and the first impression, website functionality keeps your visitors coming back.

Can Web Design Be Self Taught?

As for the question “can web design be self taught,” it highly depends on how eager you are to learn. However, if lack of artistic confidence is what’s keeping you from moving forward, there are a lot of great web design services in the market that can give you expert opinion on the overall design of your site.

If you are up for the challenge, below are some tips on how to attract more unique traffic in by using web design.

Balance: High Resolution & High Speed

High resolution web pages results to great first impressions. One drawback of high resolution pages is that it needs a fast web server. Because this type of web design is hungry for page-load time. Investing in a good web server is key.

Mobile Compatibility: Responsive Web Design

More often than not, people who will be visiting your site use different devices to browse the web. According to GSMA real-time intelligence data, there are now 5.13 billion people with mobile devices worldwide. This means 63.53% of the world’s population have mobile devices. Because of this fact, it is of utmost importance to equip your site with responsive web design.

Typography and Readability

No matter how good your design is, text still rules your website as it provides users with their desired information. Since search engines are very familiar with this data, it becomes an important part of SEO activities. Consider fonts that are easier to read and make proper combinations of typefaces for each design element such as headlines, body, texts, buttons, etc.

Color Pallet and Imagery

Consider having a color pallet which can create a pleasing atmosphere, this leaves a very good impact to your visitors. Enhance user experience by selecting complementary color pallets to give your site a balanced look to your web design. Also, try to avoid using too much colours. 3 or 4 tones for the whole site are ample to give appealing and clear design.


So can web design be self taught? Of course it can! However, I often suggest to hire a trustworthy web design provider for your first time. Simply because they are experts in the industry and you will most definitely learn a lot from them. If you open your mind to what they suggest.

waterfall furniture

Piece Art Deco Waterfall Bedroom: A Full Guide

What is piece art deco waterfall bedroom furniture? As much as the term waterfall furniture sounds foreign to some of us, it is not. In fact, most of us have been using waterfall furniture since time immemorial without even knowing it.

Waterfall furniture is basically a term used to refer to furniture that portrays distinctive features such as rounded or curved edges, hence given the name ‘waterfall’.

Origin of Art Deco Waterfall Bedroom Furniture

Dating its way back in the 1930s and 40s, these works of art were highly recognized as an elegant and incomparable commodity for various markets, owing to its adoption by the french market after the Paris colonial exposition in 1931.

They were mainly bought to be used in bedroom suites, living room and patios in order to enhance your houses appeal.

During the time when this furniture was the order of the day. the intended market of waterfall furniture was the newly weds. Most couples at that time lived in their parents houses due to depression that had engulfed the state and made suites not affordable.

With this in mind, these pieces of art gained sentimental value as people grew attached to them even after the depression had subsided.

Different Types of Waterfall Furniture

The term furniture, as we all know is a combination of various items and equipment placed at different areas of your house. In order to gain a clear understanding of this, a categorical breakdown will do.

Examples of waterfall furniture include:

a) Indoor waterfall: Desks, lighting decor tables,

b) Pond waterfall: Pond waterfall rocks, pond waterfall spillways and filters.

c) Waterfall fountain: Indoor water fountains and table top fountains.

d) Waterfall Faucet: Led waterfall faucet, Tub waterfall faucet and bronze waterfall faucet.

e) Waterfall kits and pumps.

Is it contemporary?

Most waterfall furniture have a vintage or rather classic appeal because they were designed and had their massive productions released in the 1940s. Initially, some waterfall furniture would not have been of appeal to maximalists due to the fact that they are simple in nature.

However, modern waterfall furniture today are presented with fine blends of art decorations based on your choice and preference.

Design features

In order to achieve finesse in the curves of this furniture, plywood is used. This is because plywood is pliable and workable hence you are able to be manipulated without causing breakage and hence wastage.

In addition to that, they possess simple shapes, curves and delicate looking pulls that gives your house the home appeal it deserves. This was however out-shined by newer designs and better materials that came by after world war II, and people were now able to afford more expensive items.

Some of the equipment and furniture that can be made using the ‘waterfall system’ comprise of beds, chest of drawers, dressers, armoire and chifferobe, vanity benches and cedar chests just to mention but a few.

Are they really worth it?

If your looking for furniture in Toronto, perhaps you might ask yourself if it is really worthy to own such an item, especially in these current times. Fashion has evolved and more sophisticated, splendid, creative, easy to use yet robust designs are on the rise.

On the contrary, waterfall furniture is not only a souvenir of the good old days that you can keep in your home, but also are relatively strong and durable if well taken care of.

One aspect to note however is that waterfall furniture do not have frames to support them. Instead, they rely on the strength of the plywood used. Manufactures employ veneer designs coupled up in a process called book-matching.


Contrary to their robust nature and contemporary designs, veneer is damaged by moisture that detaches it from the underlying plywood.

Another great enemy of the veneer is heat from most sources including cigarettes, matches, lighters and hot objects including iron boxes.


This basically implies that this type of furniture is highly sensitive to its surrounding. In order to preserve them, all you have to do is keep them away from these two deteriorating agents.

That will guarantee your antique a long stay in your home and generations to come.


With all these said, you have the basic knowledge of how to handle waterfall furniture upon purchase. They go a long way in helping you decorate your house, and do so at an extremely fair cost.

One thing to put in mind though is how to take care of them because, despite being artistic and fabulous, they respond to our environment in ways not even we can imagine.

Choosing the Right Web Designer

Choosing the Right Web Designer

Your website is not just representative of your business it also needs to help you generate business.  If you are putting up a site for the first time or looking at revamping yours then you need a design team that can not only create something that looks good, but helps with SEO and conversions.  Choosing the right web designer who can handle all of that isn’t easy.  Let’s look at what qualities you need to look for in a good designer.

Reputable Service Provider

You need to find a web design team with a good reputation yet one that is still affordable.  You want to speak with them and make sure that they have the experience that you need not just in design but the marketing aspects that go with building a web site.  Ask for references from previous clients to see if they enjoyed the experience and liked the finished product.

An SEO Optimized Sites

A good website is a lead generating machine for most businesses.  If you are a retailer then it serves as another outlet to sell your products.  Whomever you end up working with they need to understand how SEO works and make sure that the back end code is set up in such a way that Google and other search engines understand what your site is all about.  They need to understand how keywords work and how to handle the technical aspects of web design. A website that has been properly set up from the beginning can save your SEO team a ton of time and money.

Keeping You Up to Date with the Build

A good website takes time to build, that being said you as the client should be kept up to date with progress.  Here is how they can do that for you:

  • Wireframe for you how the site might look
  • Work with you to create a design that meets your specifications
  • Help choose a design that works with the functionality that you need
  • Test continuously to make sure it works on all browsers and devices
  • Teach you how to add content and make minor adjustments

The world of web design is completely unregulated and many are of the misguided belief that “you get what you pay for” which isn’t always true.  You can get an affordable website that looks good and works well.  Be wary of anyone trying to charge too much or way too little.  You want someone that understand your vision and can make it happen.

5 Web Design Mistakes You Don’t Want to Make

5 Web Design Mistakes You Don’t Want to Make

It is going to take your visitors less than a second to size up your website and form an opinion, the online world has a short attention span and makes snap decisions.  The onus is on you and your web designer to create a site that creates a positive impression.  That being said here are 5 web design mistakes you don’t want to make.

No Clear Direction

Good web design is clear and concise, it allows users to scan your site and immediately understand what it is all about.  You have a visual hierarchy in place, good headings that are descriptive and it is easy to get around.  You want to make sure that your content is well organized, your outbound and internal links make sense.  If you sell things on your site make sure the prices are clear and the category names work.

Good User Experience

If a visitor comes to your website they want to be able to find information about the products and services easily.  You need to take control of your site and organize the information clearly and concisely. Check and make sure all of your links are working, the navigation is clear, your home button is visible and your logo takes a visitor back to the home page.

Not Too Simple

There is a fine line between good clean design and something that goes too far and veers into boring.  Minimalist design is easy to read and digest but you cannot strip out everything and have a solid wall of text.  You need color and compelling images too.  You design needs to be clear while still being engaging.

Too Slow or Non-Responsive

Everybody and their dog has a smartphone, the mobile market is almost 70% of internet traffic and most of these people won’t stay on a site that isn’t mobile friendly.  Not only that it needs to load quickly enough on a mobile device that the user doesn’t abandon your site because it takes too long.  Seconds can make a huge difference in whether your visitor stays or not.  On top of that Google will punish you for having a slow site.

Skimmable Content

Content that is easily scanned will boost your conversions by almost 40%, it is that important.  Don’t use more than 3 sentences per paragraph and no more than 20 words per sentence.  Use headings, images, bullets and white space.  Bite size chunks of content broken up my images will win every time.

Building a good website is a combination of art and science.  You want something that is pleasing to the eye but that is completely focused on the user and what they expect to see.  Your website is never complete you will be updating and tweaking to make sure that it works for you.

What is UX Web Design?

What is UX Web Design?

Some websites takes what seems like an eternity to load when you need some information on it now. It is not enough to launch a website, offering your visitors a great “User Experience (UX)” is what matters. So, what is UX Web Design?

User Experience (UX) Web Design focuses on the delivery of a website that is easy to use as a tactic to keep visitors satisfied and loyal too. Repeat visits are never made to websites with poor usability except by compulsion such as applying on a school’s website for admission. Put simply, the interactions visitors make with the website of an organization is what UX Web Design encompasses.

Here are a few things that it deals with:

Strategy and Content

The content of a website is the reason for its visitors. This explains why content development receives so much attention in UX web design. It focuses on the delivery of content using a great product structure. Other responsibilities include competitor as well as customer analysis. For a good user experience, this factor needs to be taken care of.

Execution and Analytics

These are part of the challenging aspects of UX web design. There is no way that visitors can have a wonderful user experience without having the website designed beautifully. For this reason, there has to be harmony between the User Interface designers, Developers and the UX Web Designers. Proper integration is key as these teams work towards the fulfillment of an organization’s goals. As important as UX Web Design is, it cannot stand alone without an input from the other teams.

Wireframing and Prototyping

This is yet another aspect to UX Web Design that needs to be properly executed. It involves development planning of what needs to be achieved with the website among others. This provides a framework for achieving set goals. To achieve set goals, processes will be repeated as a strategy to generate a sequence of outcomes. Wireframing is an important part of the design process because it determines the usability and efficiency of a website. On the other hand, the prototyping process is simply about simulations in order to see how the website will look or work as visitors interface with it.

UX Web Design may be used interchangeably, they are two different things, really. To ensure the usability of a website as well as ensure loyalty, the aspect of UX web design should not be handled with kids gloves.

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