The roof of a house is perhaps the most important part of the house. Without it, whatever thing you have in the house, no matter how expensive, would become useless after damage from the sun, snow, rains and even thieves.
As the roof is so important to a building, so is a website to a business. In the modern digital world of today that we live in, for any business (not just roofing) to do well, you would need a functional website.
A website gives you more ROI compared to any other marketing technique that you can try today. You might want to ask why, how?
The answer is simple, your next client is online searching to find out who the best contractor is for roofing. Now that you know, how do you go about getting yourself the website that can transform your roofing company and increase your income?
How To Get A Great Roofing Website Design
Designing a roofing website is not as hard as it sounds, especially since you are leaving the job to a professional. In doing so, here is a list of steps that will guide you through the process.
1. Finding The Right Website Design Company:
Due to the advancement in technology and the rapid movement into digitalization, web developers are very easy to come by these days. From small freelancers to the big tech companies, web developers are everywhere.
However, even with the surplus, you might have an issue finding the right person to use for various reasons. Most developers’ services don’t come cheap.
Furthermore, many of them work for a range of industries which means that they usually cannot tailor to what you want exactly. Also, many web developers find it difficult to properly start websites from scratch in a way that it ranks in search engines and so it generates leads.
For you to find the right type of website designer, be sure that they;
- Have an in-depth understanding of the roofing industry
- Work well and fit into your budget conveniently
- Can design websites from the scratch with proper search engine optimization
2. Defining what you want:
After you might have found the right website designer, the next step would be to discuss what you want exactly. If you have a designer who is well versed in designs for roofing, you will find this step very easy.
The format might defer but usually, most people with experience in roofing websites just give you a questionnaire to fill. Upon filling, they have a basic idea as to what you want and how you want it done.
In other case scenarios, you could have a meeting where the designer asks you questions so that he can have a clear idea of what exactly you need.
Whatever choice it is that the designer chooses, here are some things that you should talk about:
i. The Goal Of The Website:
It would describe to the designer the exact reasons why you have decided to build a website for your roofing company. The goals should be clear enough and should be measurable.
Typical goals for your company should be to improve online visibility for your roofing business.
ii. Target Audience:
Here, you would be discussing with the designer, the people that you feel are your best bet as potential clients. Understanding this aspect properly is very key to proper search engine optimization for your website.
With a full and clear understanding of those who you expect on the website, the appearance and general outlook can also be tailored to be appealing enough to them.
You describe or better still write out the message with which you intend to attract potential customers. Let the designer know your key messages. F
or instance, if you are building strong roofing with quality materials at very affordable costs; such a message should appear in such a way that clients see it first when they reach your websites.
Let your web designer in on such messages and let him understand those that are the most important.
3. The Designing Phase:
There isn’t much to do here except on the part of your designer who would write the necessary codes. However, you would be needed at intervals to make decisions and to give go-ahead on a few things.
Depending on the level of experience of the web designer and how much permission he has from you, the decisions could vary.
For instance, you could be asked to choose the domain for the site, the architecture; which is just about what to appear and where it should appear on the website.
The colors also would be a decision for you to make. Make sure to use the right colors.
4. Site Development and Testing:
After you must have given the designs you want after a thoughtful process of selection, the next step is the site development.
The developers will take it from here and give you the design that suits what you have given them to work with. After completing the development, the site would then be tested.
Humans are usually not 100% error-proof hence the importance of testing. Testing is done before launching to address one or two errors that might need correction.
The site at this point will be hosted on a production server, where just you and anyone you choose to share the link with can access it. At this point check for spelling errors, missing or broken elements, bad links, etc., ensure to use as many browsers as possible.
5. Launching and Maintenance:
When all is set, your website would be launched. After launch, you would be required to do maintenance depending on how you want it.
Maintenance is a life-long activity that will go on as long as you have the website. Also, ensure to update the website as often as possible.
Kitchener roofing website is an example of a great roofing website.
The colors and beauty (although very important) of your roofing website does not necessarily make it the best for your business. What makes a good website for a roofing company among others include:
- Local search engine optimization
- Mobile-friendly design
- Responsive design
- Lead generation links or forms
Finally, make sure that whatever message you have on the website is what you want the clients to see.